The Collateral Damage of Google’s Link Policy

Google's "company philosophy" states "Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value." Over the last two years Google has rolled out a series of algorithm updates and public relations tactics that have lead the SEO industry to question this fundamental premise. Are links good or bad? What is...

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Should You Customize Your SEO Strategy for Specific Niches?

Don’t let anyone fool you. SEO is not rocket science. There is a general formula with four major components to SEO that all SEOs follow if they want to be successful with their campaign: content, links, on-page optimization, and social media. The big component that the success of...

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Google Webmaster Tools Now Shows When Images, CSS, or JavaScript Are Being Blocked

Matt Southern When Google crawls your site, ideally you want it to be able to see your site as a regular users would. If linked image, CSS, or JavaScript files are being blocked from crawling then Google is not able to properly render your site. The problem with that is you’d likely...

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Twitter Now Has An Official WordPress Plugin, Here’s What It Does

Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed tweets, and the ability to embed videos uploaded directly to Twitter. If you’re thinking “Wait, doesn’t WordPress already...

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This Month in #SocialMedia: Updates from January 2015

Debbie Miller January was a heavy month in terms of social media updates, especially on Facebook. In case you missed any of the updates, here’s an overview: Facebook Simply titled ‘Work’, Facebook’s new product will reportedly allow businesses to create self-contained social networks exclusively...

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The Latest @Snapchat Update Makes It Easier For Brands to Grow Audiences

For Snapchat, it has been an uphill battle to help brands engage with their audience on the platform. One of the major issues for brands was trying to find their audience. Pulling followers from contact lists and invites seemed disingenuous, and didn’t seem worth it for the potential marketing...

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Facebook Doesn’t Charge For Ads Unless A Real Person Sees Them

Today Facebook provided a rare glimpse into its philosophy for counting ad impressions, revealing that the company doesn’t believe ads should be charged for unless seen by a real person. While it’s common practice for advertising industry groups to measure ‘served’ impressions, Facebook instead...

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